If you’re a realtor, chances are you’re a ‘people person’. But before you can shine in a one-to-one setting, you need to lay the groundwork for that personal connection with prospective clients.
That’s where real estate social media comes in.
Statistically, a very healthy number of your prospective clients are on Facebook for an average of 20 minutes every day.
Of all the platforms, Facebook is uniquely suited to businesses like real estate where personal and professional identities meld. It’s one of every realtor’s top free marketing tools–which is why your competitors are already on there.
To get the most out of Facebook for real estate social media, you need a killer profile for your personal as well as your business account. Here are five things your personal profile on Facebook might be missing.
Before we dive in, a few key details to note:
- While these tips apply to primarily your personal profile, you can heavily optimize both your personal profile AND your business page. The primary goal of leveraging Facebook for your business is to generate potential leads. This can only be done if you are directing people to a place that allows you to capture and retain their information.
- You’ll notice that each of the profile tips includes a reference to a lead magnet. A lead magnet is something you are offering potential leads in order to capture their information. For example, a piece of downloadable content in the form of a PDF checklist, video resource, report, or other educational content. These are often referred to as opt-ins or freebies.
1. Optimize/Update Your Cover Photo
- Your cover photo (the main picture at the top) is the first thing people see when they visit your profile. This should act as a billboard for your real estate business. You can use a property you recently sold, or a short and sweet testimonial like this one. It should be eye-catching and consistent with your brand so your lead wants to click on it.
- When visitors to your page click on it, they should see a description. Use this to advertise your business — a free offer works well here, also known as a lead magnet. Maybe it’s a list of homes for sale in the area, or something more timeless like a first-time buyer’s guide. Make this your call-to-action: “Click here to get/download/learn XYZ.”
Check out this example of an optimized real estate agent’s cover photo.