The real estate field is competitive. There are a few things that set apart the successful agents from the not-so-successful agents. If you’re looking to grow your client list and increase your reach, marketing is the No. 1 way to get the job done. Below, we’ve outlined six effective marketing strategies for real estate agents to grow their reach.
Nearly everyone is on social media. The best part about utilizing social media? The major sites are FREE! There are five major sites that you should try to stay active on to gain the most benefit for your efforts: Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Instagram and Pinterest are the most effective if you tend to take numerous high-quality photos of your properties and listings because these platforms are visual. Twitter is a great, QUICK way to give your potential clients information on listings, share out your blogs/updates, and be more visible. LinkedIn can be exceptional for lead generation if you know what you’re doing. And, Facebook is still one of the easiest ways to market yourself to your audience and connect directly.
Another benefit of our modern times is that so much of our communication is done electronically. This means you have another contact point with your previous, current, and potential clients by creating an email list. Monthly or bi-monthly newsletters are a great way to stay visible and also provide your subscribers with pertinent information about the market in your area. Creating an email campaign for your subscribers is an effective step in convincing them to reach out to work with you. By establishing yourself as an expert in your field and providing them with relevant, timely information, you will gain their trust and ultimately their business.
Anywhere your face and business are advertised, you should be including your contact information. Each page of your website, every email, your business cards, and any local marketing fliers should all have some way to reach out to you. One of the quickest deterrents for a client is to have to do extra work to find you when the agent next door presents their address, phone number, and email. Do yourself a favour and lay your contact information out every chance you get!
For many buyers who begin their search online, they stumble across specific agents’ websites. This is the perfect chance to impress your potential clients. There’s a lot that goes into creating an appealing website. Updated headshots, professional-grade photos of properties, and establishing your reputation are all key to gaining clients. If you’ve been in the business for twenty years but are still using your headshots from when you were 24, this can be misleading to your clients. Let your years of experience show! You will also want to make an investment in how you present the properties and clients you work with. A picture is worth a thousand words, and nothing turns off a potential client quicker than low-quality photos quickly taken with a cell phone. Hiring a photographer or investing in high-level equipment will set you apart from other realtors in your area. 51% of home buyers agree that the three biggest factors that go into choosing an agent are the honesty of an agent, their reputation, and their experience. Make sure that comes through your site!
If you expect people to invest in your real estate business, you need to show you are invested in them! Being active in your community makes the statement you care about the locals and their resources. Volunteer, sponsor local events, and get your name out there. The more you give back to the community, or communities, you want to work with, the more clients you will connect with!
You can talk yourself and your statistics up until you are blue in the face. Your potential clients want to hear about the experiences other home sellers or buyers had with you. Once you complete a real estate transaction with a client, ask them for a testimonial or review. 41%* of all home buyers find their real estate agent through word-of-mouth and previous referrals and reviews. Clients can share testimonials directly to a social media page, on your website, or through an electronic form you send them. You want to share your positive client connections so new potential clients understand you put in the time and effort to make the real estate process as simple as possible.
If you haven’t picked up on it already, successful marketing is of the utmost importance in the real estate field. This list just scratches the surface but is a good place to start if you’re building a plan to attract more clients. If you think you’re implementing each of these but not seeing any returns, we have created the perfect digital marketing program designed for those in the real estate business. The Nimble Agent is an all-encompassing program to push you to the next level. We begin by helping you understand where your strengths and weaknesses are with your current business and then implement tried-and-proven strategies to better your digital reach. Send Kara, our founder and chief digital strategist an email at firstname.lastname@example.org or schedule a 15-minute discovery call so we can learn more about your business!
*All statistics and percentiles come from the 2019 Home Buyers and Sellers Generational Trends Report developed by the National Association of REALTORS® Research Group (link to report)